Understanding Features
Features are the rows in your pricing table that show what's included in each plan. They help customers compare options and make informed decisions.
Types of Feature Values
- Checkmarks (✓): Feature is included
- X marks (✗): Feature is not included
- Custom text: Specific limits (5 users, 100 GB, etc.)
- Empty: Leave blank or use dash (—)
Adding Features
1 Click Add Feature
Below your pricing columns, find the Features section and click + Add Feature.
2 Name the Feature
Enter a clear, concise feature name that customers will understand:
- Good: "Team members", "Cloud storage", "Email support"
- Bad: "Usr cnt", "Stg", "Sup lvl"
3 Set Values for Each Column
For each pricing tier, choose:
- Click ✓ icon for included features
- Click ✗ icon for excluded features
- Type custom text for specific limits
💡 Pro Tip: Use specific numbers instead of vague terms. "5 users" is better than "limited users".
Feature Organization
Best Practices
- Most important features first: Put key differentiators at the top
- Group related features: All storage features together, all support features together
- Limit to 8-12 features: Too many overwhelms visitors
- Use clear language: Avoid jargon
Advanced Feature Options
Feature Tooltips
Add detailed explanations that appear on hover. Perfect for technical features that need clarification.
Feature Icons
Add icons next to feature names for visual appeal (PRO+ feature).
✅ Result: Clear features help customers quickly understand what they get with each plan, leading to faster purchase decisions and higher conversions.