When to Use Custom Links
Link pricing table buttons to:
- External payment processors (Gumroad, Paddle, FastSpring)
- Contact forms (for enterprise 'Contact Sales')
- Booking tools (Calendly for consultation calls)
- Application forms
- Custom checkout pages
- Lead magnets or free trials
Setting Button URLs
1 Edit Column
In pricing table builder, click the column you want to configure.
2 Find Button Settings
Scroll to Button section.
3 Enter URL
https://yoursite.com/checkout/
https://gumroad.com/l/yourproduct
https://calendly.com/yourname
https://yoursite.com/contact/
4 Configure Link Behavior
- Open in same tab: Default behavior
- Open in new tab: Check 'Open in new window' (good for external sites)
💡 UX Tip: Open external sites (Gumroad, Calendly) in new tab so customers don't lose your pricing page. Keep internal pages (your checkout) in same tab.
Common Use Cases
Gumroad Products
Sell digital products via Gumroad:
- Create product on Gumroad
- Copy product URL (gumroad.com/l/productname)
- Paste into button URL
- Enable 'Open in new tab'
Calendly Bookings
For 'Schedule Demo' or 'Book Consultation':
- Create event type in Calendly
- Copy scheduling link
- Paste into button URL
- Button text: 'Schedule Demo' or 'Book Call'
Contact Forms
For enterprise 'Contact Sales':
- Create contact form (Contact Form 7, Gravity Forms, etc.)
- Get form page URL
- Link button to form
- Button text: 'Contact Sales' or 'Request Quote'
Free Trial Signups
Link to registration or trial signup:
https://yoursite.com/signup/?plan=pro
https://yoursite.com/trial-signup/
URL Parameters
Passing Plan Information
Add parameters to identify which plan was selected:
Basic: https://yoursite.com/checkout/?plan=basic&price=9
Pro: https://yoursite.com/checkout/?plan=pro&price=29
Enterprise: https://yoursite.com/checkout/?plan=enterprise&price=99
Pre-filling Forms
Pass data to forms:
https://yoursite.com/contact/?plan=enterprise&interest=subscription
Using Anchor Links
Link to specific page sections:
https://yoursite.com/pricing/#faq
https://yoursite.com/features/#comparison
Button Link Best Practices
- Test all links: Click each button to verify destination
- HTTPS only: Use secure URLs
- Working links: No 404 errors
- Clear CTAs: Button text matches destination
- Fast loading: External pages load quickly