Colors are crucial for making your pricing tables match your brand and convert visitors. This guide covers everything from basic color changes to advanced customization.

Understanding Color Options

📸 Screenshot: Color Picker

The color customization panel with brand color options

Available Color Controls

💡 Color Psychology: Different colors evoke different emotions. Blue = trust, Green = growth, Purple = premium, Orange = action, Red = urgency. Choose colors that align with your brand message!

Changing Colors

1 Access Color Settings

In the table builder, find the Colors panel in the right sidebar.

2 Click Color Picker

Click any color box to open the color picker. You can:

3 Apply and Preview

Click outside the picker to apply. The table preview updates instantly.

Color Presets

Using Pre-Made Color Schemes

WP Pricing Tables includes several professional color presets:

Click any preset to instantly apply the color scheme to your entire table.

Brand Matching

How to Match Your Existing Brand Colors

Method 1: From Your Website

  1. Install a browser color picker extension (ColorZilla for Chrome)
  2. Visit your main website
  3. Click the extension and select colors from your site
  4. Copy hex codes into WP Pricing Tables

Method 2: From Your Logo

  1. Use a tool like Adobe Color or Coolors.co
  2. Upload your logo image
  3. Extract the main brand colors
  4. Apply to your pricing table

Method 3: From Brand Guidelines

If you have brand guidelines with specific hex codes, simply enter them directly into the color fields.

✅ Pro Tip: Save your brand colors as a preset! After setting all colors, click "Save as Preset" and name it "Brand Colors". You can then apply this to any new table instantly.

Color Best Practices

Contrast for Readability

Color Combinations That Work

SaaS Products:

Health & Wellness:

Premium/Luxury:

Advanced Color Techniques

Using Gradient Backgrounds

In the Advanced tab, you can enable gradient backgrounds:

  1. Enable "Use Gradient"
  2. Select start color
  3. Select end color
  4. Choose gradient direction (top to bottom, left to right, diagonal)

Opacity/Transparency

Some color pickers include an opacity slider. Use this for:

Testing Your Colors

Accessibility Check

Use these tools to verify your color choices are accessible:

A/B Testing Colors

Colors can significantly impact conversions. Test:

  1. Button colors (green vs orange vs blue)
  2. Highlight column colors
  3. Overall color scheme (warm vs cool)

Run tests for 2-4 weeks with significant traffic before making final decisions.

💡 Industry Data: Studies show that changing button colors can improve conversions by 10-30%. Orange and green buttons typically perform best for "Buy Now" actions, while blue works well for "Learn More".

Common Color Mistakes to Avoid

Don't Do This:

Do This Instead:

Saving and Reusing Color Schemes

Create Color Presets

  1. Set all your colors as desired
  2. Click Save as Preset
  3. Name it (e.g., "Spring 2026 Colors")
  4. Apply to future tables with one click

Exporting Color Values

Document your colors for future reference:

Primary: #667eea
Secondary: #764ba2
Button: #FF9800
Background: #FFFFFF
Text: #333333
Highlight: #E3F2FD

Mobile Color Considerations

Colors may look different on mobile devices: