Why Use Categories?
Grouping features into categories:
- Improves readability (organized vs chaotic)
- Helps users find relevant features quickly
- Creates visual breaks in long tables
- Makes complex products easier to understand
💡 User Behavior: Research shows users scan category headers first, then dive into relevant sections. Good categorization reduces overwhelm.
Creating Categories
1 Add Category
In comparison table builder, click + Add Category.
2 Name Category
Use clear, descriptive names that customers understand.
3 Add Features Under Category
All features added after category header will be grouped under it until next category.
Common Category Structures
SaaS Products
- Core Features - Basic functionality
- Collaboration - Team features
- Integrations - Third-party connections
- Advanced Features - Power user tools
- Security & Compliance - Data protection
- Support - Help options
Hosting Services
- Server Resources - CPU, RAM, storage
- Performance - Speed, caching, CDN
- Email - Email accounts, forwarding
- Security - SSL, backups, malware scanning
- Developer Tools - SSH, Git, staging
- Support - Response times, channels
Membership Sites
- Content Access - What content is included
- Community - Forums, groups, events
- Learning - Courses, resources
- Perks - Discounts, bonuses
- Support - Help availability
✅ Pro Tip: Put most important category first. Users read top-to-bottom, so lead with your strongest features!
Category Styling
Visual Appearance
Category headers should:
- Stand out: Different background color
- Span full width: Across all columns
- Use clear typography: Bold, slightly larger
- Create whitespace: Margin above/below
Customization Options
- Background color: Light gray (default) or custom
- Text color: Dark for contrast
- Font size: 110-120% of feature text
- Text transform: UPPERCASE or Title Case
Best Practices
Category Count
- Minimum: 2-3 categories
- Sweet spot: 4-6 categories
- Maximum: 8-10 categories (beyond this, too fragmented)
Features Per Category
- Minimum: 2 features (otherwise, don't make it a category)
- Ideal: 3-6 features per category
- Maximum: 10 features (split into subcategories if more)
Naming Guidelines
- Use customer language, not technical jargon
- Keep names short (1-3 words)
- Make them parallel (all nouns or all adjectives)
- Avoid abbreviations
💡 Testing Tip: Show your categorization to someone unfamiliar with your product. Can they find specific features easily? If not, reorganize!