📘 Create Three-Tier Pricing

Why Three Tiers?

Research shows 3 options is optimal:

• 2 tiers = Hard choice, 50/50 split
• 3 tiers = Easy choice, most pick middle (60%+)
• 4+ tiers = Analysis paralysis, conversion drops

Tier Structure

Basic Tier (Entry Point)

Purpose: Low barrier to entry, capture price-sensitive customers

Features: Core functionality only, limits on usage

Price: 1/3 of Pro tier (if Pro is $60, Basic is $20)

Pro Tier (Target)

Purpose: Where you want most customers (highest margin)

Features: All features most businesses need, no artificial limits

Price: Sweet spot for value (3x Basic price)

Enterprise Tier (Anchor)

Purpose: Validate Pro pricing, catch high-value customers

Features: Unlimited everything, premium support, custom options

Price: 2-3x Pro tier